SOFIA AVILEZ
GRAPHIC DESIGNER
sofiaaavilez@gmail.com
NWSL
Branding, Posters, PackagingThis rebrand of the National Women’s Soccer League (NWSL) emphasizes empowerment, connection, and growth. Inspired by the league’s dedicated fanbase, the refreshed identity highlights the toughness of female athletes. The design reinforces the unity between fans and teams, celebrating the NWSL as a powerful and evolving force in women’s sports.The redesigned NWSL logo features a bold 'strike,' symbolizing both the precision of a soccer kick and the strength and femininity of its athletes. The fresh color palette, inspired by a modern twist on patriotic colors, reflects the league's deep-rooted heritage while paving the way for a dynamic future.Dynamic posters and graphics designed to amplify the connection between fans and teams, reflecting the passion and energy of the NWSL community.The stadium graphics utilize bold, large-scale typography paired with dynamic 'squiggles,' representing the connection between fans and teams. These elements energize the environment, fostering a sense of community.Team uniforms reimagined with bold patterns and a fresh twist on patriotic colors to highlight the individuality of each team while unifying the league’s identity.Fan-forward merchandise like scarves and hats, crafted to celebrate the unbreakable bond between players and their dedicated supporters.The NWSL website and app redesign focuses on seamless user experience, allowing fans to easily access schedules, live scores, and player stats. The landing pages integrate the league's vibrant new branding, creating a digital hub that celebrates fans and players alike.A premium unboxing experience designed exclusively for season ticket holders. The packaging features bold graphic elements and includes collectible items that amplify the sense of community and loyalty.SEE PROCESS
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