SOFIA AVILEZ
GRAPHIC DESIGNER
sofiaaavilez@gmail.com

SUSTAIN.

SUSTAIN. is a branding project aimed at supporting individuals on their journey to recovery from eating disorders. Created with a vibrant visual language, SUSTAIN. is able to provide accessible resources, clinical support, and a community platform to foster lasting well-being.

SUSTAIN. features a bold typeface with thin lines forming robust characters, symbolizing diverse body types and the journey through weight changes in recovery. The vibrant red conveys resilience and urgency, reinforcing the app’s empowering, supportive visual identity.

Each symbol embodies the unique experiences of different eating disorders, using shape and color to represent their distinctive characteristics.

Left (Blue, Spiky): Represents anorexia nervosa. The sharp, protruding shape reflects the emaciation associated with the condition, while the blue hue symbolizes visible veins due to pale skin.
Center (Green, Wavy): Represents bulimia nervosa. The wavy form mirrors the shape of vomit, and the green color signifies stomach bile from purging.
Right (Magenta, Curvy): Represents binge eating disorder. The soft, rounded form reflects the physical impact of weight gain, while the magenta tone conveys the flushed complexion often seen after overeating.

The vibrant billboards feature striking imagery of people eating—an intentional choice to destigmatize the act of eating. For individuals with eating disorders, eating can often be a source of fear or dread.

By portraying eating as an act of enjoyment, the campaign fosters a positive perspective and encourages recovery.

Dynamic shapes and playful tones reinforce the message of empowerment and resilience, while the use of symbolic colors from the SUSTAIN. logo represents various eating disorders, ensuring everyone feels seen and included.

Login and Home Screen: An inviting login page leading users into a welcoming space focused on progress and community support.

Community Screen: A safe, supportive space for sharing experiences, engaging in discussions, and exploring personal growth within a recovery-centered community.
Clinician Support: Direct connections with licensed clinicians through in-person or teletherapy options, ensuring personalized support throughout the recovery journey.
Meal Logging: User-friendly meal tracking to help maintain a positive relationship with food over time.

Mood Tracking: Daily mood tracker encouraging self-reflection and mental wellness as a core component of SUSTAIN.’s support system.
Progress Tracking: Visual representation of milestones and progress, reinforcing positive habits and growth on the road to recovery.

Informative brochures and booklets designed for distribution in clinical settings and community centers, featuring information on SUSTAIN. and its role in supporting individuals to build healthy habits and find support.

Promotional merchandise like tote bags is designed to extend the message of SUSTAIN. beyond the app. These bags, distributed at clinical settings and treatment centers, serve as a reminder of support and empowerment for those on their recovery journey.

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